Max Leung
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Liquid I.V. Anamorphic

Liquid I.V. Anamorphic OOH

I had the opportunity to work on an exciting project, Liquid I.V. Anamorphic OOH, together with the team of OMM Agency, to create 3D anamorphic out-of home (OOH) content initially displayed across America and Canada. Then to United Kingdom and Italy.



Liquid I.V. Anamorphic OOH



I had the opportunity to work on an exciting project, Liquid I.V. Anamorphic OOH, together with the team of OMM Agency, to create 3D anamorphic out-of home (OOH) content initially displayed across America and Canada. Then to United Kingdom and Italy.


Role and Responsibilities

As one of the 3D motion artists, my role included building the 3D rooms that match the perspective of the view spot, animations, powder and fruits simulations, shading and lighting. Also need to ensure the final delivery were optimized to display on the target location to give audience the best anamorphic experience.

Liquid I.V. US

Liquid I.V. UK


This project was a unique challenge that blended creative storytelling with technical precision, delivering a standout visual experience for Liquid I.V.


In Situ


Behind the Scene

Liquid I.V. US Behind the Scene

Liquid I.V. UK Behind the Scene


 

Thank you!